We believe, that cross-cultural awareness helps to increase employee engagement in a multicultural environment. It also makes a big difference for companies that are trading globally.
Understanding the influence of cross-cultural differences in areas such as management, human resources, advertising or negotiations shows that you are an organisation that embraces diversity.
We organise seminars and run workshops to help key personnel in sales, marketing and human resources learn about how to deal with cultural difference. Two popular seminars are shown below.
Seminars for importers and exporters
The success or failure of a company, venture, merger or acquisition is essentially in the hands of people. If these people are not cross culturally aware, then misunderstandings and breakdowns in communication can occur.
Seminars for HR Professionals
The Communications Skills Seminars will help you develop a truly engaging and responsive communication style with your workforce, leading to positive results for you and your organisation.
We also provide training specifically for Social Workers, NHS Staff and Probation Services.
Presentations like yours are key to the success of our events and our continued ability to attract the major regional and local businesses. By raising their awareness of cultural differences and how this impacts not just on design but the way we approach business is relevant to exporters but also to anyone looking to grow their business through developing new products or new markets.
George E Bell, Boston College
Enterprise Europe Network enlisted the services of PAB Languages Centre to contribute to the launch event of our trade mission. Iwona delivered an excellent interactive session about the practicalities of doing business abroad and the cultural nuances, which companies need to be aware of when attempting to enter the market. Iwona was an engaging speaker and our delegates went home extremely pleased with what they had learned.
Jan Immel:   Enterprise Europe Network
What you will learn
All our training courses and seminars can be delivered in-house for large organisations, groups and individuals contact us, and we can let you know future dates of events.  Each session is tailored specifically for the audience; below we have listed some basic information that is important for everyone:
  • Brief facts about countries in question
  • Tradition and languages spoken
  • Attitudes to hierarchy and authority
  • Diplomacy, tact and credibility
  • Communication style differences and similarities
  • Acceptable norms for behaviour
  • Listening and eye contact
  • Barriers, obstacles and stereotypes
  • Dos and don’ts when dealing with other cultures
  • Tips on how to communicate effectively 
If you would like to find out more about how we can support you please contact us by calling Boston Office: 01205 310 004 or Colchester Office: 01206 573 777. Alternatively email us directly on